Case Study: Breaking Into Bitcoin
property in Odessa, TXThe Property
NRG was tasked with the sale of a 6.9 Acre property in Odessa, TX. The property is mainly caliche with 2 mobile homes, 3 water wells, and 3 septic systems. The yard is fully fenced & secured with an automatic gate.
The Challenge
The challenge with this property is the 39 vacant RV spaces with no existing income in a saturated market. There were multiple similar properties available and zero demand from buyers.
The Solution
Broker, Justin Dodd, recognized an emerging need for cryptocurrency sites and the subject property’s proximity to a substation. Dodd worked with the power company to obtain quotes on upgrading the substation to support cryptocurrency operations. NRG ran a “call for offers” marketing campaign targeting cryptocurrency companies.
This solution led to a successful transaction at 2x the original asking price.
NRG Realty group’s role
Landlord Representative
